Software productization process – bring clarity to what you are offering

Often, when people talk about software productization, they mean developing and managing a software product that is sold with same features and functionalities to customers around the world. For some companies, this is no doubt the right way to go – but, based on my many years of experience in designing passenger information systems for the railway industry, I believe that a different approach is better for us. Train manufacturers and transport operators from all around the world don’t come to Teleste wanting exactly what their competitors have. What they want is to stand out from the competition, and this is what we can help them do.